The EXCEL Show marks not only its ATL fashion show return, but will also highlight the retailer’s 40th anniversary, honor top brands and feature artist performances
BALTIMORE (April XX, 2023) – On Sunday, June 11, lifestyle retailer DTLR is bringing back its highly anticipated fashion show to Atlanta with its 2023 Fall Fashion Showcase: EXCEL after a three-year hiatus due to COVID-19. The larger than life show will honor brands like NIKE and JORDAN, as well as artist performances.
In addition to its fashion show return, the retailer is also celebrating 40 years in the industry. DTLR has made its stamp on the fashion world and excelled through the years, which led to this year’s theme: EXCEL. The letters “XL” are emphasized not only because they are moving onto bigger and better things, but XL is also the Roman numeral for forty. Additionally, rubies are the appropriate 40th anniversary gemstone and perfectly coincide with DTLR company colors which have iconically represented them throughout the years.
During each scene of the show, the retailer will honor brands, such as NIKE, JORDAN, NEW BALANCE and GOORIN, and select trends that made an impact throughout the decades with a twist of the newness expected for fall. The showcase will also feature the hottest models strutting up and down the runway as they tell the DTLR story. A call for models is taking place Sunday, April 23 from 12-4 p.m.
Artist performances — including 300 Entertainment’s HUNXHO — will complement the scenes and set the soundtrack for the event. Returning hosts, Tiara LaNiece of DTLR Radio and Yung Joc from Atlanta’s Streetz Radio will help tell the story of fashion with their commentary and lifestyle conversation. To purchase tickets, please visit the event page.
About DTLR
DTLR is one of the country’s most successful lifestyle retailers with over 240 stores in 19 states. In fusing together our passion for fashion, entertainment, sports, and community empowerment, there is no doubt we run the streets. As we accelerate our growth, you can look forward to DTLR continuing to bring you the hottest and latest fashions provided by top apparel and footwear brands like NIKE, JORDAN, ADIDAS, LEVIS, TIMBERLAND, UGG, NEW BALANCE NORTH FACE, CHAMPION, BILLIONAIRE BOYS CLUB, ETHIKA, PUMA, FILA, NEW ERA and MITCHELL & NESS. Make no mistake: we are the ONE STOP for young, trendsetting multicultural audiences. For more information, please visit www.DTLR.com.
