In a candid and compelling Jordan With The Juice interview, Amber Jones steps into the spotlight as more than just the financial backbone of a booming brand—she reveals herself as a fiercely loyal strategist navigating the delicate balance between business and personal dynamics. Known as the trusted CFO and self-proclaimed “business soulmate” to Stormi Steele, Amber plays a pivotal role in shaping the financial future of the rapidly expanding Canvas Beauty empire.
With deep ties to Birmingham’s most influential social and business circles, Amber has built a reputation as both a connector and a powerhouse in her own right. But with influence comes intensity. Her direct communication style and unapologetic opinions often command respect—while simultaneously stirring tension among her inner circle. Nowhere is that friction more evident than in her complicated dynamic with K’la, where unresolved issues threaten to resurface as business and personal boundaries begin to blur.
These layered relationships and high-stakes decisions take center stage in Belle Collective: Birmingham, the highly anticipated spin-off premiering Friday, April 10 at 9/8c on OWN. As the franchise expands from Jackson to Birmingham, the series introduces a new wave of ambitious, culturally influential Southern women redefining what it means to be a modern Belle.
At the heart of it all is Stormi Steele, whose vision for Canvas Beauty brings together a circle of dynamic women—including Amber, entrepreneur Tiffaney Jones, marketing strategist Funmi Ford, and talent manager K’la. Together, they aim to elevate Birmingham as a hub for beauty, influence, and Black entrepreneurship. But as alliances form and personalities clash, the journey proves anything but smooth.
With glamour, ambition, and emotional authenticity, Belle Collective: Birmingham dives deep into the realities of balancing business, friendship, motherhood, and personal growth—proving that in this circle, power moves come with real consequences.
TUNE IN
Belle Collective: Birmingham premieres Friday, April 10 at 9/8c on OWN following an all-new episode of Belle Collective at 8/7c.
Belle Collective: Birmingham moves to its new 8/7c time slot on April 24.
