Atlanta, GA – June 5, 2025 – Camille Rose, the beloved Black-owned luxury natural hair and beauty brand, is thrilled to announce singer-songwriter Mariah the Scientist as headliner for its highly anticipated Beauté Noir Festival sponsored by Wells Fargo. The fifth annual, groundbreaking celebration of Black beauty, culture and community takes place on Saturday, June 21 at Pullman Yards in Atlanta, Georgia.
Mariah the Scientist’s appearance at Beauté Noir will mark one of the first live performances of new single “Burning Blue.” In addition to her show stopping set, the packed lineup slated to grace the stage includes, Chxrry, Toosie & Friends, Sonny Digital, Zeddy Will, Foogie Raw, Kodie Shawn and Will Hill alongside DJ Kiya Lacey, Kali Dean, Sky Jetta, Flockaland and DJ Popo.
The festival will also feature a vibrant marketplace with Black-owned businesses, a dynamic hair show highlighting the versatility of natural styles, and an immersive programming lineup to inspire and empower attendees. Attendees will also have the opportunity to network, discover new brands, and engage with influential creative professionals amidst a day filled with community spirit.
“We’re excited to bring the energy of the Beauté Noir Festival back to Atlanta, where we can celebrate the rich cultural heritage and artistry of our community,” said Janell Stephens, founder of Camille Rose. “This year’s festival promises to be the biggest yet, with a lineup that reflects the vibrancy and creativity of Black culture. Atlanta’s own Mariah the Scientist is the perfect headliner to bring everything together as we honor our roots and our future.”
In the lead up to Saturday’s main event, the brand will honor some of Atlanta’s most influential thought leaders with an exclusive Beauté Noir Honoree Dinner, hosted by platinum-selling rapper and television personality Young Joc. This intimate gathering will celebrate creators, activists, business professionals, and visionaries shaping today’s cultural landscape.
Tickets for the 5th Annual Beauté Noir Festival are now available. For more information and to register, visit https://beautenoirfest.com. Follow along on social media for updates and behind-the-scenes content: @CamilleRoseNaturals and @BeauteNoirFestival.
ABOUT CAMILLE ROSE
Camille Rose is an award-winning natural hair and beauty brand founded by Janell Stephens, dedicated to celebrating the beauty of all hair textures. Through premium products made with plant-based ingredients, Camille Rose empowers individuals to embrace and nurture their natural beauty. Known for its commitment to quality, culture, and inclusivity, Camille Rose continues to lead the natural beauty industry with products that nourish, enhance, and celebrate the richness of Black culture. Additional information may be found at www.camillerose.com | Instagram @camillerosenaturals
ABOUT BEAUTÉ NOIR FESTIVAL
Beauté Noir Festival, powered by Camille Rose, is a dynamic celebration of Black beauty, culture, and creativity. Held annually in Atlanta, the festival showcases an electrifying mix of music, fashion, wellness, art, and community-driven experiences. Past performers have included iconic acts such as Goodie Mob, Jailen Josey, King (aka Kid Saiyan), and MC Lyte. The event also features fashion showcases with renowned designers like Tristan Blake, Reco Chapple, and Alani Taylor. Through live performances, workshops, and curated events, Beauté Noir continues to honor the creativity and resilience of the Black community, making it a standout event in the cultural calendar.
ABOUT WELLS FARGO
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 34 on Fortune’s 2024 rankings of America’s largest corporations. Additional information may be found atwww.wellsfargo.com | LinkedIn: https://www.linkedin.com/company/wellsfargo.
