Unisex Shirt and Hoodie will be Available to Purchase Beginning This Saturday at the Hawks Shop at
State Farm Arena
ATLANTA, GA, Jan. 26, 2023 – In advance of Black History Month, the Hawks Shop, the official team store of the Hawks, collaborated with Atlanta Fashion Week to select local Black-owned business Honor Roll Clothing, a unisex lifestyle brand dedicated to utilizing creativity to challenge the perspective of culture, to design limited-edition apparel for fans. Inspired by the team’s PEACH City Edition uniforms, the joint effort involves a limited-edition shirt and hoodie designed by the co-founders of Honor Roll Clothing and the Hawks Brand Merchandising Department. These items are available for purchase at the Hawks Shop across from Gate 1 at State Farm Arena when the team takes on the Los Angeles Clippers on Saturday, Jan. 28.
“We are excited to team up Honor Roll Clothing for this limited-edition capsule which truly embodies the iconic Atlanta style while still repping the Hawks,” said Hawks’ Senior Vice President of Brand Merchandising Amy Serino. “By sharing our platform with this amazing brand, we continue to stay ‘True To Atlanta’ and empower local creators.”
In October of last year, the Hawks and Atlanta Fashion Week (ATLFW) identified Honor Roll Clothing as a local brand that goes beyond retail and supports the Atlanta community. ATLFW is the ultimate resource for fashion designers and represents fashion as a conduit for expression in design, music and visual arts.
“Through this collaboration, ATLFW and the Atlanta Hawks are both committed to creating opportunities that fosters equity and inclusion for independent brands,” said Angela Watts, founder of Atlanta Fashion Week. “We appreciate the Atlanta Hawks supporting our mission of giving independent brands like Honor Roll the positive push, they need to shape a sustainable future for their business.”
Honor Roll Clothing was founded in 2010 by Blair Caffey, Chris Duncan and Darnell Shepherd. The lifestyle brand is dedicated to utilizing its creativity to challenge the perspective of culture. Honor Roll’s clothing uses inspirational phrases and imagery to cultivate the community.
“Honor Roll Clothing is proud to partner with Atlanta Fashion Week and the Atlanta Hawks for this limited-edition collection,” said Duncan. “Together, we embody the soul and heart of what makes Atlanta great: perseverance, creativity and heritage.”
To learn more about Honor Roll Clothing, visit HonorRollClothing.com. To learn more about Atlanta Fashion Week, visit atlantafashionweek.co/. For tickets to the Hawks game on Saturday, Jan. 28, visit Hawks.com/Tickets.
# TrueToAtlanta #
ABOUT THE ATLANTA HAWKS
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League). Atlanta Hawks Membership, which includes your seat for every home game for the 2022-23 regular season, is on sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the Hawks, log on to www.hawks.com or follow us on social media @ATLHawks.
ABOUT ATLANTA FASHION WEEK
Atlanta Fashion Week (ATLFW) is committed to evolving into a global fashion destination with the mission of celebrating diversity, innovation and creativity in fashion. Our primary goal is to create an interactive hub for fashion designers where trend-setting work is celebrated before it reaches a mainstream audience. ATLFW is the ultimate resource for fashion designers and represents fashion as a conduit for expression in design, music, and visual arts. For more information about Atlanta Fashion Week, please visit: www.atlantafashionweek.co.
