Industry shake-up alert! HYBE America just dropped a bombshell—announcing a major distribution partnership with the iconic So So Def Recordings, the legendary label founded by none other than Grammy-winning hitmaker Jermaine Dupri (@jermainedupri)!
And if that wasn’t major enough, this deal hits deeply personal for HYBE America CEO Scooter Braun, who launched his music industry journey under Dupri’s wing at just 20 years old. Now, years later, the student and the teacher are officially partners—talk about a full-circle moment!
“Everything I learned about the music business started with Jermaine,” Braun shared. “He gave me my first shot when I was just a kid with a dream.”
Jermaine didn’t hold back either:
“This isn’t just a business move — this is family,” he said. “Scooter learned the game inside So So Def, and now he’s in a position to open doors the way I once opened them for him. That’s what legacy is about.”
Legacy, loyalty, and leveling up—this partnership brings together two industry giants ready to reshape the sound of tomorrow while honoring the roots that made them. From club promoter to global mogul, Scooter Braun is proof that when you never forget where you came from, the sky isn’t the limit—it’s just the start.
So So Def x HYBE America? Yeah, the culture just got a power boost.
Stay tuned. Big moves loading.
