Tiffany & Co. Introduces The “ABOUT LOVE” Campaign Starring Beyoncé And Jay-Z
Tiffany & Co. announced power couple Beyoncé and JAY-Z will star in their latest campaign “ABOUT LOVE“.
Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family. —Alexandre Arnault, Executive Vice President of Product & Communications
The ABOUT LOVE Campaign reveals the couple set against the backdrop of Jean-Michel Basquiat’s Equals Pi (1982) along with Beyoncé wearing wearing an iconic Tiffany Diamond which weighs 128.54 carats and boasts an unprecedented 82 facets. The gem was unearthed in 1877 in the Kimberley Mines of South Africa, founder Charles Lewis Tiffany purchased the rough diamond in 1878, solidifying the brand’s reputation as a diamond authority. Jay-Z is wearing Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links.
This is the first time the couple has appeared in a campaign together.
Love is the diamond that the jewelry and art decorate. –The Carters
About ABOUT LOVE
“ABOUT LOVE” reflects Tiffany’s continued support of underrepresented communities. As a part of the house’s partnership with the Carters, Tiffany & Co. is proud to pledge a USD $2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). Additional details on this initiative are forthcoming.
“ABOUT LOVE” launches globally in print on September 2. The accompanying film will launch on Tiffany.com September 15 and will be amplified through global media activations. The campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director, Derek Milton.
The Carters for Tiffany & Co. #AboutLove #TiffanyAndCo
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© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York pic.twitter.com/bTGZUts4DU— Tiffany & Co. (@TiffanyAndCo) August 23, 2021
About Tiffany & Co.
TIFFANY & CO., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence.
With more than 300 retail stores worldwide and a workforce of more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Nearly 5,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company’s own workshops, realizing the brand’s commitment to superlative quality.
TIFFANY & CO. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity and inclusion, and positively impacting the communities in which it operates. To learn more about TIFFANY & CO. and its commitment to sustainability, please visit tiffany.com.
@TIFFANYANDCO
*Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.
SOURCE Tiffany & Co.
