Atlanta, GA – September 15, 2023 – Atlanta Fashion Week (ATLFW) is thrilled to announce BMW as its official automotive partner for the upcoming 2023 show schedule. ATLFW is known for celebrating creativity and innovation in the fashion industry, and this exciting partnership with BMW promises to bring a new level of luxury and sophistication to the event.
As the official automotive partner, BMW will create an immersive experience at Underground Atlanta on Friday, October 6, 2023, from 11:00 AM to 10:00 PM ET. The BMW Lounge Experience will be a highlight of the fashion week, offering attendees a unique blend of fashion, art, entertainment, and automotive excellence.
Key highlights of the BMW Lounge Experience at ATLFW include:
- Fashion Presentations: Witness exclusive fashion presentations featuring cutting-edge designs alongside BMW’s iconic vehicles.
- ATLFW Live Stage: Enjoy dynamic panel discussions featuring industry experts, fashion designers, and thought leaders discussing the latest trends and innovations in the fashion world.
- Live DJ Experiences: Enjoy the beats of live DJs, adding an extra layer of excitement to the event.
- Car Models on Display: Explore BMW’s latest car models, on display for fashion enthusiasts and automotive aficionados alike.
- Photo Moments: Capture memorable moments against the backdrop of BMW’s luxury cars and unique art installations.
- Communal Art Public Canvas: Immerse yourself in artistic expression with a communal art canvas, where attendees can leave their creative mark.
- Car Service for VIP Guests: VIP attendees will have the opportunity to experience BMW’s exceptional car service, ensuring they arrive at the event in style and comfort.
Atlanta Fashion Week has become a prominent platform for emerging and established fashion designers to showcase their talent, and this partnership with BMW further solidifies the event’s commitment to innovation, luxury, and style.
“We are delighted to welcome BMW as our official automotive partner for Atlanta Fashion Week,” said Angela Watts, the founder and organizer of ATLFW. “BMW’s commitment to excellence and innovation aligns perfectly with our mission to showcase the best in the fashion industry. We believe this partnership will elevate the ATLFW experience for all our attendees.”
BMW Group is a global leader in the automotive industry, known for its commitment to luxury, innovation, and performance. With a rich history dating back over a century, BMW continues to push the boundaries of automotive engineering and design. The brand is synonymous with quality, craftsmanship, and cutting-edge technology, making it a natural partner for Atlanta Fashion Week.
“The joy of dressing is art, The joy of driving is art. When you merge the two, you create something special like a Van Gogh, Picasso, Bansky or even a Basquiat. That’s why, I’m excited for the partnership between the Atlanta BMW Dealers and Atlanta Fashion Week. We are creating something special that will be remembered for decades like a fine piece of art,” said Gregory G. Grant, BMW Area Manager, Atlanta.
Don’t miss the opportunity to be part of this unique fusion of fashion and automotive luxury at the BMW Lounge Experience during Atlanta Fashion Week on October 6, 2023. Join us for a day of style, innovation, and inspiration.
About Atlanta Fashion Week
Atlanta Fashion Week (ATLFW) is a premier fashion event that celebrates creativity and innovation in the fashion industry. Founded by [Founder Name], ATLFW provides a platform for emerging and established fashion designers to showcase their talent and connect with industry professionals. With a commitment to excellence and a focus on pushing the boundaries of fashion, ATLFW has become a prominent fixture on the fashion calendar.
About BMW
BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 116 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
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