OWN Network’s Power couple Latrice and Clifton Rogers sit down with JuicyPop Host Lord Brody to talk about Season 3 of Belle Collective, creating generational wealth with their micro home building initiative, opening the official flagship store for Goddess Lengths, marriage, and more. Check out the full interview below!
ABOUT LATRICE AND CLIFTON ROGERS:
If you know Mississippi, you know that soul and hustle runs deep through the heart of Jackson. Beauty Mogul, Entrepreneur & TV Personality, Latrice Rogers is a true testament, and if you don’t believe us, ask Target’s security guard on I-55.
In 2014, a college degree left Latrice working at an Office Depot instead of an office. She knew the life she wanted didn’t include a scanner and an old cash register; instead, it was filled with luxury. Since a young girl, fascinated with hair care, Latrice took her passion and turned it into her profit. After researching, saving enough money, and gathering a team of beautiful women, Latrice headed to Target’s parking lot and sold bundles from the trunk of her car, and that is where Goddess Lengths was born.
Years later, Latrice has turned Goddess Lengths into a multi-million-dollar business, opened up a hair showroom at 125 W Northside Dr., and installed a Vending Machine in NorthPark Mall. The Jackson, Mississippi native’s hustle hasn’t gone unnoticed and landed her a role on OWN’s Reality TV Series, Belle Collective.
Most recently, Latrice was featured in Black Enterprise for buying the block and securing a lavish 4,000 sq foot commercial building to operate her new business venture–a beauty supply store along with her hair emporium, Goddess Lengths, while at the same time, providing opportunities for other entrepreneurs to grow and expand their businesses by turning a portion of the space into business suites to rent out to other small businesses.
In addition, Latrice and her husband, real estate investor Clifton Rogers, took their power couple boss moves to another level by purchasing land to build up their community, comprising 30 micro homes to break poverty and create generational wealth.
Watch more of the Rogers on Belle Collective Friday’s at 8/7c on OWN.
“Belle Collective” is produced by Kingdom Reign Entertainment with Carlos King, Angela Dugan, Cherelle Hinds and Michelle Brando serving as executive producers.