Opening in Atlanta June 18
Guests will be immersed in a multisensory world inspired by
Alice’s adventures in Wonderland.
Illuminarium tickets can be purchased at illuminarium.com/atlanta
Atlanta, GA (June 7, 2022) — Illuminarium Experiences, a global experiential company offering breakthrough immersive 360-degree cinematic entertainment in expansive, projected spaces, is partnering with Emmy-winning content studio Secret Location to premiere an all-new immersive spectacle, “WAKING WONDERLAND” at Illuminarium Atlanta on Saturday, June 18. Inspired by Lewis Caroll’s fantasy novel, “Through the Looking Glass,” WAKING WONDERLAND is an animated narrative composed of multiple immersive environments, each of which integrates a range of interactive technologies, allowing guests to join Alice’s granddaughter, Anna, as she ventures beyond the looking glass to encounter a range of surreal settings and colorful characters. The experience uses interactive props, motion tracking and spatial audio soundscapes to transport audiences into a magical forest where they can interact with the space, meet favorite Wonderland creatures like the Cheshire Cat, help the Mad Hatter in his chaotic tea factory, and come face-to-face with the Queen of Hearts in her throne room, creating a stimulating multisensory experience taking full advantage of Illuminarium’s unique technological platform and environment.
Key Features:
- Lewis Caroll’s Wonderland fantasy world is brought to life
- A highly immersive experience with projection mapping to the multi-room space
- The animated narrative features favorite Wonderland characters the Cheshire Cat, the Mad Hatter and the Queen of Hearts
- Surreal environments and interactive visual effects
- Audiences are active participants as extensions of our hero character Anna, using their bodies and movement to interact with the space
- A dynamic spatial audio sound design featuring soundscapes and a musical score composed by artist Lights
- The footprint can be scaled up or down to fit the needs of different operators
WAKING WONDERLAND is the latest immersive narrative from Secret Location, taking the world of virtual reality outside of the headset and projecting it into a physical space. The attraction has been developed with a scalable footprint to fit the needs of each operator. The project, which also received production funding from the Canada Media Fund and Ontario Creates, has been awarded an Epic MegaGrant by Epic Games for the studio’s novel use of its game design software Unreal Engine.
“We’ve been dreaming of a way to transport audiences young and old into the fantastically impossible world of Wonderland,” says Ryan Andal, President and Co-Founder of Secret Location. “When we started on this journey, the technology for what we wanted to create didn’t really exist. The idea of making audiences feel like they’ve stepped into a storybook was both beautiful and daunting. But now, with our amazing partners at Illuminarium, we can finally do just that.”
“Illuminarium is very excited to partner with Secret Location to bring Lewis Caroll’s Wonderland fantasy world to life,” said Alan Greenberg, CEO, Illuminarium Experiences. “We are inviting the public to experience this fairytale like never before – an animated journey composed of interactive environments, user-driven special effects and motion tracking technology, allowing audiences to be active participants while enjoying the essence of the story in an immersive and exhilarating way.”
Tickets for WAKING WONDERLAND are now available for purchase. For more information and to purchase tickets, guests may visit illuminarium.com/atlanta Visitors may join the conversation on Facebook, Instagram and TikTok.
About Illuminarium Experiences
Illuminarium Experiences is a global experiential company offering breakthrough immersive 360-degree cinematic entertainment in expansive, projected spaces. Presented in custom-designed venues, Illuminarium surrounds visitors in a sensory space of sight, sound and scale unlike any other, providing boundless experiences and a personal connection to the world around them. With a fully customizable canvas, Illuminarium is the ideal location for special events, group outings, and viewing parties. Created by Alan Greenberg, RadicalMedia and Rockwell Group, Illuminarium Experiences brings together best-in-class partners in content creation, theatrical design, interactive technologies, and venue operations. Illuminarium has locations in Atlanta, Las Vegas, with additional markets to be announced soon. For more information and to purchase tickets, guests may visit illuminarium.com.
About Secret Location
Secret Location is an Emmy award-winning immersive content studio working at the intersection of entertainment and technology. The studio has been developing premium experiences on emerging platforms for more than 10 years with over 250 awards and nominations for the team’s work, including the first Primetime Emmy Award for a VR project. Most recently, the studio’s first virtual reality film, The Great C, was the winner of the Positron Visionary Award at the 2020 Cannes XR film festival. Founded in 2008 and acquired by global independent studio Entertainment One (eOne) in 2016, Secret Location is reshaping the entertainment industry by blending technology with storytelling and experience design to deliver innovative content to audiences in the location-based entertainment and VR home markets.
About Entertainment One
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne’s expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity. eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies.
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